With McCarthy Creative, you'll deal directly with the people who are actually doing your work.
Since there are no layers, all the communication is direct, straightforward, to the point and honest. You'll have the advantage of being incredibly close to your project. There will be times when we're making design and copy decisions in real-time over the phone and you'll see the work in process.

We left our egos at the door a long time ago.
You are the client. You are an expert in your field. So, we're going to listen to everything you have to say.

We are experts at communicating through effective creative work. We'll tell you what we think and trust that you will listen to everything we have to say.

There are sound, time-proven reasons for everything we do. They all come from past successes and failures. We offer the benefit of that experience to you.

We move very quickly.
When you ask us how soon we can start the answer is usually, “We already did.” You should expect us to move very quickly. That's the beauty of dealing directly with the people who do the work.

Don't let our speed scare you.
Just because we're moving faster than you might be used to, doesn't mean we're not being meticulous. It's just that after producing thousands of projects, McCarthy Creative has developed a production system for getting things done correctly at a somewhat blinding speed.

Preflight
There are two kinds of preflight and checking McCarthy Creative does before during and after every project. The first is conceptual. The second is mechanical and electronic.

First, we work with a conceptual, creative and strategic checklist.
You might think, that after all these years of experience, we wouldn't need a checklist. In fact, it's because of all these years of experience that we insist on it.

The checklist is one of many tools we've developed and use to make sure that the creative we produce does what it's supposed to do—increase desire and, in turn, increase value. Remember,
Desire - Price = Value. When the value goes up, so do your chances of making the sale.

We refer to this creative preflight list continually throughout the process. Without going into detail about the creative checklist, we'll just say that we use it because it works—every time.

The second preflight is for production.
There is nothing more disappointing, or expensive than a project that doesn’t make it through production. Rest easy. Yours will.
McCarthy Creative insists that the product that leaves our door is checked and doublechecked for accuracy and that all the mechanical and electronic requirements meet some incredibly exacting standards.