L&M Construction Chemicals. Concrete News. Q: What is more boring than watching paint dry?A: Watching concrete harden. Not anymore! L&M asked us for the impossible. "Make concrete interesting." The result is Concrete News. This is the ultimate newsletter/magazine success story. Our left-handed approach to content and graphics treatment have attracted a firestorm of attention in the industry. While the approach is unconventional, Concrete News covers the industry hot spots with relevant news, technical information, irreverent humor, and a contest page that not only consumes readers for hours, but generates thousands of leads for the L&M sales force. Concrete News grew its circulation of 4,000 to over 30,000 subscribers in under two years and continues to be one of the fastest growing publications in the industry.
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