Composite Motor Works. Everest See-Thru Truck Q.How do you show gear-heads what's under a truck without flipping it over and spilling all the coffee?A. Very good photography and a little digital magic. One of our strengths at McCarthy Creative is the ability to see things differently and sometimes, to see right through them. It was that kind of thinking, combined with exceptional execution, that solved a problem for Composite Motor Works and had buyers lining up at the door. We applied this magic to print as well as an interactive web application that allowed viewers to finally have what every guy wants-X-Ray vision. Call us, there's more where this came from.
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