EAPE / Mission Year. Donor Appeal.
The Evangelical Association for the Promotion of Education (EAPE) and Mission Year are not for profit, faith-based mission organizations. Each wanted to encourage their supporters to switch their contributions from paper checks to Electronic Funds Transfer. The switch would lower administrative costs, allowing more of each dollar to be used directly for the mission work.

Although the organizations are affiliated, their donor bases are vastly different. But despite their differences, they each needed to demonstrate how the shift from checks to EFT would make a big difference.

For EAPE, we demonstrated the outcome with an original illustration of physics and a good old-fashioned teeter-totter. For Mission Year, whose emphasis is much more urban, we showed them something to which they could all relate-parking meters.

The inside pages restated the cover illustrations and provided a 60-second appeal and clear call to action with a response mechanism.