L&M Construction Chemicals. Trade-show display.
L&M Construction Chemicals, publisher of Concrete News wanted to attract attention at a huge trade show. The goal was to add subscribers to their already growing list of architects, engineers, distributors and contractors to eagerly await the next issue of the most left-handed publication of its kind.

Needless to say, this 12-foot display attracted attention.

"They came. They saw. They subscribed."